Dec 12, 2019 | Updated: 02:50 PM EST

Xiaomi Update: Top Brass Adopts Cautious Approach On US Smartphone Market Invasion

Apr 27, 2017 04:46 PM EDT


Xiaomi is fully aware that they could strike it big if they were able to serve the US market with their fleet of impressive handsets. The Xiaomi Mi 6 is the latest one most are talking about but the issue on availability remains. It has been an ongoing issue for quite some time now.

As mentioned in a previous post, new Xiaomi Senior Vice President Wang Xiang sees 2019 a logical target date to address that niche. However, that still depends on a lot of factors. Considering the Xiaomi brand will be up against the big players, it is understandable that a cloud of apprehension looms before they take such a big step.

A lot depends on how Xiang and his group are able to assess the market situation together with the opportunities in the US market. And the last thing he wants to do is make a hasty situation that could turn out to be a disaster, albeit losses. Hence, more study is needed – including carriers who they could work with.

On its own, Xiaomi has slowly made its market globally. The reach may be an issue which most single out, missed opportunities that do come with an explanation. Unorthodox as the marketing ploy may be, covering a new and big market as the US will be a gamble. ZTE and Alcatel have tried their hand and so far both have yet to hit their stride. The only thing both were able to achieve is wider coverage.

Could this be enough for Xiaomi? Xiang seems to think otherwise. This is despite companies like Huawei being aggressive in covering the US market, a slow-paced move which will take more time. For Xiaomi, that matters and there is time to hit the US market. Unfortunately, that may not be happening for now as Xiang and Xiaomi management adopts a conservative approach to avoid losses resulting from hasty decisions, Engadget reported.

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