Oct 23, 2021 | Updated: 07:19 PM EDT

Using Customer Data To Enhance Mobile App Development

Jul 15, 2021 04:52 PM EDT

Developing a mobile application and bringing it to market isn't cheap. A lot of time, money, effort and resources go into creating a digital platform that appeals to target users. Unfortunately, along the way, many development projects failed to launch while others didn't generate significant demand. Although the reasons for an unsuccessful mobile app are plentiful, the inefficient use of consumer data plays an important role.

What Is Customer Data?

Customer or user data (in the case of mobile app development) is a collection of information related to your target audience. Essentially, there are four categories to consider when allocating data. Basic customer data is personal information like a person's name, address, phone number, email, or job title. It also encompasses broader details like race, gender, income level, and other demographic information.

Interaction and behavioral data are very similar. It is information on how users interact, engage, or behave when they encounter your product. This data provides insight into factors like page views, downloads, social shares, and more. Finally, there's attitudinal data, which summarizes how users feel about your mobile app. It can include surveys, polls, reviews, and support inquiries.

How Does Data Benefit Mobile App Development


Customer data is a valuable asset. When you develop an efficient master data management structure that adequately collects, analyzes, and stores relevant user information, it can take your mobile app to new heights. The information enables you to see your app from users' standpoint and ultimately cultivate a positive experience. Below is a more in-depth look at how customer data benefits mobile app developers (and the brands they represent).

Product Need And Design


You have an excellent idea for an app, but is there a need or demand for it? Are there enough people in the world willing to download and use your application once it's developed? If the mobile application is an extension of your brand, you can acquire data from existing customers to find the answers to these questions.

You can ask customers, social media followers, or email list subscribers to fill out surveys, answer polls, participate in product research panels, and even test various features on your app. Their experiences and opinions can assist you in determining whether your company needs an app and how to customize it to meet the needs of your target audience.

User Experience

You'd be surprised how many business professionals put out products or services and do little or nothing to learn about their customers' experiences. They assume that their initial collection of data is enough to sustain the app. However, that's one of the quickest ways to lose business. If your app doesn't create a positive experience for the user, what's the point in downloading it?

It's essential to remember that modern-day consumers prefer to work with brands that invest in perfecting their merchandise on a broad and personal scale. Your application needs to keep up with the continual changes of consumer needs, circumstances, and expectations. The suitable data management systems and analytical tools can give you a clearer picture of how users engage with every page and feature on your application.

The Competition

As the number of smartphone users continues to rise, so does the use of mobile apps. With so many different applications within your niche or industry, you're constantly competing with other brands for the same users. The appropriate collection and use of customer data can help you separate your brand. When you have a better understanding of your target audience and continue to make adjustments to your mobile app to accommodate their needs, it increases the chances of your mobile app becoming the preferred platform to use.

These days, anyone can hire a web developer or work with a digital platform to develop a mobile app. The applications that thrive are innovative, well-designed, and geared towards the needs of their target users. Whether you're in the beginning stages of developing an app or your product is complete, don't overlook the importance of collecting, analyzing, and applying customer data. 

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