Dec 10, 2019 | Updated: 02:50 PM EST

5 Facts About Mobile App Development That Will Keep You Up At Night

Sep 20, 2019 11:17 AM EDT

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One of the most notable inventions within this tech age is mobile devices, including smartphones and tablets. Where there are mobile devices, there must be mobile apps. Mobile apps do not come from thin air. Quite the contrary, developing an app takes many different kinds of inputs and hard work.

The concept of mobile app development goes way beyond its definition, as it takes a strategic and complicated process to successfully design, develop, and launch a mobile app. The procedure is a grand idea that keeps evolving similarly to technology as a whole. With that in mind, the processes and results of mobile app development keep changing, and it is difficult to keep up with them 

Here are 5 facts about mobile app development that will keep you up at night:

1. Mobile apps fail more than you think

Mobile app development - and every single component of this process - is majorly important, as it dictates the ultimate success of the product. If marketing, security, testing, or any other part of the procedure is overlooked even minutely, the app can suffer.

While App Stores are filled with millions of apps, statistically there is a small percentage of successful mobile apps that exist.

According to Digital Authority Partners, out of 1,000 mobile apps, only one succeeds in the end, essentially leaving the rest of them constantly struggling, and up for scraps. Even though this piece of data may seem alarming, the cause behind it is reasonable, and it is still not impossible to deliver a successful mobile application in the market. 

The difficulty level in coming up with a recipe for success in the mobile app universe is evident. All in all, the lesson to be learned is not to take mobile app development for granted.

2. Mobile apps are more popular than websites

When the Internet was a new up-and-coming invention, people all over the world had to explore the various information that essentially websites unfolded. Now, anyone can create and publish a website using a designed template provided by a hosting website. We have come a long way. Yet websites have been on the decline with the introduction of mobile devices, leading to the creation of mobile apps.

Currently, 87% of people dedicate their time to mobile apps, creating a buzz around mobile app development. The cause behind this statistic is people's constant usage of mobile devices that ultimately lower their amount of time spent on websites.

Be it browsing the news on the way to work, or gaming to pass time, mobile apps took the top spot from websites and conquered the tech sphere, elevating the necessity of the business within mobile app development.

3. Marketing is everything

One of the most popular beliefs about the development of mobile apps is that the key ingredient - and perhaps the only factor - to mobile app development is the actual software and coding. But the truth is far from that. Even if a particular mobile app, software-wise, is brilliant, the product will not go far if there is no buzz circulating it.

To have some sort of excitement for the user, marketing has to be involved in the entire mobile app development process because a product will never be successful if the potential customers do not even know it exists.

Marketing has to be considered from the very beginning rather than a last-minute thought. Approximately 35% of companies utilize at minimum 31% of their total mobile app development budget to marketing alone. 

Smart marketing strategies can go a long way for the success a mobile app can achieve. One of the best ways to market an app is to keep up with the updates to satisfy the users' interests in the product. All in all, marketing and brand management leads to the ultimate user experience, which is the end goal of any mobile app.

4. AR, AI, and VR Technology is moving into mobile apps

Some mobile apps have already shown the promise and popularity of incorporating AR (Augmented Reality), AI (Artificial Intelligence) or VR (Virtual Reality) into their products. With that in mind, mobile app development is essentially evolving to match a progressive technological age, not to mention the inclusion of AR, AI, and VR in different fields, such as e-commerce and healthcare.

As noted by Healthcare Weekly, K Health is a free AI healthcare mobile app that collects anonymous information from users about their medical backgrounds and chronic conditions. 

Many other healthcare apps utilize a highly advanced piece of technology that aids to a specific audience based on demographics and interests. The retail industry is also moving towards the inclusion of AR, AI, and VR, especially the clothing industry. 

In the upcoming future, app developers and marketers should take advantage of the rising popularity and helpfulness of AR, AI, and VR within mobile apps that can ultimately elevate the user experience.

5. We are growing "app culture"

Not only are mobile apps exceeding websites, but mobile devices have been spreading to every inch of the daily life of a human being. Smartwatches, tablets, TV's, kitchen appliances and other necessities have become simple, elegant, and mobile.

Every mobile device must have some sort of function that most likely originates from a developed app. Watches can track the number of steps and calories burned and tablets can have numerous kinds of apps that help people throughout their routines.

Hence, developed apps have become a necessary factor to go through a single day, as people change their lifestyles for the comfort of their mobile apps. With the increasing need for apps, mobile app development is the path to transition the overall public to the constantly evolving "app culture". At the same time, it is not an easy path to walk on and you have to have a structured strategy for your goals and keep up with trends

From already established modern marketing to advanced technology like VR, mobile app development has a future that will last a long time within this century. These facts may seem either alarming or quite huge, but this process can handle any challenge. 

As the percentage of winners in the mobile app industry keeps getting lower, there are a lot of questions to answer before getting involved in this process. 

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