May 31, 2020 | Updated: 10:04 PM EDT

Apple Siri Speaker Production In The Works, To Release At WWDC 2017

Jun 01, 2017 01:36 PM EDT


The long-awaited Apple Siri Speaker is expected to find its way onto home countertops later this year. Apple has started production of the Siri-based speaker and could find its launch at this year's WWDC 2017.

According to the Bloomberg sources, Apple Siri speaker will be different from its competitors by bringing in "virtual surround sound technology" and deep integration with Apple's present lineup. Prototype testing started months ago and the manufacturing company behind Apple's AirPods will also be responsible for building out the new speaker.

According to the publication, the audio technology within the Apple Siri speaker is what Apple hopes will give it the competitive advantage. Sources also shared that the speakers are louder and "reproduce sound more crisply" than competitors.

As the smart home speaker battle continues, different companies are coming for competitive advantages. While the Amazon Echo and Google Home has become a staple for many, new competitors like the Essential Home show the market is still new. By launching a smart home speaker, Apple will be able to integrate it into its own ecosystem of services.

In a note to investors earlier this year, analyst Amit Daryanani has shared that he believes Apple's services category might become a $50 billion business by the end of 2020 fiscal year. If Cupertino-based tech giant is to truly track in that direction, competing within the home will be a major step, as reported by 9to5Mac.

Along with the Siri speaker, Apple may also reveal new and much awaited 10.5 and 12.9-inch iPad Pro models and fresh new Macs at WWDC 2017. Apple has already started manufacturing the Siri Speaker ahead of the company's highly anticipated WWDC 2017 event. Everyone will be able to see Apple Siri Speakers are within a few days from now.

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