May 19, 2017 03:15 PM EDT
By acquiring Niland, a French music artificial intelligence startup, music streaming giant Spotify hopes it would be able to improve its music search and recommendations to its millions of subscribers. With the buy-in, the Niland team will join the Spotify offices in New York to refine the company’s search and recommendation tools.
If Spotify would have better recommendation and personalization technologies, the result would be more music discoveries that would benefit artists and music fans. The innovative approach of Niland to AI and recommendation systems based on machine learning is considered a perfect fit for Spotify, 9TO5Mac reports.
Spotify is currently using collaborative filtering that analyzes public sources of information such as blogs to discover the time the artist, album, or song are referenced in the same context. Niland pulls meaningful information from raw music content and forms the connection with other artists. Although Niland is not that known yet, the forte of Damien Tardieu, the CEO, is to research on the best connection between different types of music.
Forbes notes that Spotify is number one because it has features such as Discover Weekly and Release Radar, personalized playlists that are popular with subscribers of the music streaming giant. Spotify has been on a buying spree since the start of 2017. It bought Sonalytic, MightyTV, and Mediachain. Niland is its fourth purchase for the year which matches the firm’s four acquisitions in 2016.
Its acquisition of Niland would help Spotify retain its top spot in the music streaming industry where Apple Music is a poor second with 20.9 percent market share compared to Spotify’s 43 percent. In third place are other music streaming companies which hold 24.1 percent share, followed by Deezer with 6.9 percent, Napster 4.5 percent, and Tidal 1 percent. The total number of music streaming subscribers in 2017 reached 100.4 million globally, according to data from MiDiA’s Music Streamer Tracker.
2. Nov 02, 2019
Color Theory Gets a Technology Makeover with Appy Pie's Color Wheel
3. Oct 10, 2019
Is Your Data Center Hurting Your Business?
4. Sep 20, 2019
5 Facts About Mobile App Development That Will Keep You Up At Night
1. Sep 09, 2019
Why Android Remains at the Top of Its Game
2. Sep 02, 2019
Tips to Get Car Insurance for a Teen Driver
3. Aug 23, 2019
Five Ways to Increase the Cyber Security of Your Business
4. Jul 26, 2019
5 Benefits of Using A Mobile App For Real Estate Agents