Mar 29, 2024 | Updated: 11:35 AM EDT

360-Degree Video By Wowlab, Japanese R&D Firm, Impresses People With Its Omnidirectional Motion Graphics Platform

Apr 25, 2017 06:32 PM EDT

Wowlab, a Japanese research and development company, produced a 360-degree video clip using its omnidirectional motion graphics platform. The 360ᵒ-degree video it created is impressing people who have watched it. The motion graphics exercise begins in what looks like an outer space blast that goes through a deconstructed Tokyo.

It then turns into Space Odyssey-style head trip. Gizmodo notes the 360-degree video is one of the finest examples of the technique. The tech website says the video has a great feeling of momentum as if the camera squeezed through micro holes and breaks through to the infinite reaches of space.

Nerdist notes that the 360-degree video and virtual reality are now consumer-level technologies. Meanwhile, humanity is making great strides in space exploration which makes the Wowlab demonstration of the use of the 360-degree video timely.

Wired reports that 360-degree videos are the latest phenomenon to sweep YouTube. To view these videos, for Chrome users, they could tap and drag to move around the camera. If the viewer is using the YouTube app on an Android gadget, move the smartphone to pan around.

Adweek points out that advertising is another area where 360-degree videos could inroads. It compiled ads made by short film expert PES, who just signed with BlinkInk. PES uses stop-motion master to create in 2005 the video Coinstar which shows coins escaping from various hiding places such as the sofa, pants, and wallet until the coins converge on a table and create a stiletto shoe. Coins also made up the video titled "Book" in which the loose change serve as the typewriter buttons, ink, bookbinding, and pages. 

However, the website reminds viewers that 360-degree videos are still in its early days and could take up four to five times as much bandwidth. Wire cites as good examples of 360-degree videos a Formula One race from Red Bull, the Wingsuit Balloon Rope Swing, and the Tomorrowland Music Festival in Belgium.

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