Apr 24, 2017 07:13 PM EDT
Pinterest, the world's catalog of ideas, is putting the record straight once and for all. The company's management emphasizes their product differentiation as a non-social networking site. The advertising campaign is faced with challenges on how to convince would-be users that the app is not a social network and how it can effectively define what it does or does not do.
According to Engadget, it will be the very first time that Pinterest will be launching its advertisement this summer. Despite the lack of public ads on the onset, it was able to generate more or less 150 million users globally on the web. The company impending ad will be working on how it can actually establish itself as a place to actually get ideas for real-life scenarios, associated with their actual dreams and designs. They are targeting to differentiate themselves from the likes of other tech giants such as Facebook and Google.
A report from Bloomberg conveys that Pinterest is a website designed to come up with a collection of ideas. Registered users post photos and videos neither to brag, nor to be trending for likes and comments, but to inspire people on its real-life sense. The collection-themed company will be launching its very first ad campaign using internet sites, print media i.e., billboards, newspapers, and magazines to convey to users and even would-be users its targeted message.
"The No. 1 challenge is getting people to understand that Pinterest isn't a social network. The hope is that you'll get ideas for your real life, and you'll close the app, get off your phone and try those ideas," said CEO Ben Silbermann during his Bloomberg's Decrypted podcast interview. He further best described the app as a visual search engine. In addition to this, the company explained the advertising campaign is still in its initial planning stages. Nonetheless, it is working with a creative director named Janet Champ who is prominent for her Nike campaign ads.
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