Oct 23, 2021 | Updated: 07:19 PM EDT

Samsung Galaxy S8 Pre-orders Hit Double-Digit Growth In US Despite Note 7 Recall

Apr 11, 2017 09:38 AM EDT

The Samsung Galaxy 8 doesn't seem to be affected by the recall that which befell on the infamous Note 7 late this 2016. Slash Gear reported that pre-orders of the Samsung Galaxy S8 and Samsung Galaxy S8 Plus in the US are outpacing those of the Samsung Galaxy S7 and Samsung Galaxy S7 Edge with strong double-digit growth. These early pronouncements were taken from a representative of the South Korean tech giant.

No details as to the exact number of pre-orders in the US were disclosed. However, reports claim that the Samsung Galaxy 8 and Samsung Galaxy S8 Plus are very well received in the US despite the previous crisis faced by the company for the recall of the Note 7. Several sources also state that midnight black has been the color of choice for most of the orders.

Meanwhile, Samsung Galaxy S8 and Samsung Galaxy S8 Plus have already reached 550,000 pre-orders just for April 7th and 8th alone as reported from Business Korea. This figure surpassed the previously record-high number of 400,000 pre-orders for Samsung Galaxy Note 7. This is also five times over the pre-orders for the Galaxy S7 which holds the highest sales of 49 million units per year.

The massive effort Samsung has put into marketing the Samsung Galaxy S8 and Samsung Galaxy S8 Plus is suggested to be the reason for the impressive pre-order records. The large-scale marketing was carried out by the nation's three mobile carriers as well as targeted industries, particularly Mobile Virtual Network Operators (MVNO). In line with that, airliners and game developers also carried out numerous marketing campaigns related to Samsung Galaxy S8 and Samsung Galaxy S8 Plus.

Samsung Galaxy S8 and Samsung Galaxy S8 Plus will run on Qualcomm's newest Snapdragon 835. However, depending on the region, others will come with Samsung's own Exynos. The Samsung Galaxy S8 will sport a 5.8-inch screen while the Samsung Galaxy S8 Plus boasts a 6-2-inch screen. Both of these latest devices will have AMOLED screen display.

Real Time Analytics