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Samsung To Rebrand Terminal 5 at London Heathrow Airport

May 23, 2014 01:12 PM EDT

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Samsung is to Rebrand Terminal 5 at London Heathrow Airport. This past Monday there will be dozens of digital advertising screens displayed inside the Airport terminal. “Terminal Samsung Galaxy S5” will be shown all over the terminal. Samsung said the two-week campaign would be the first time Heathrow has permitted a brand takeover of Terminal 5, the airport’s newest and largest terminal. According to the airport, nearly 30 million passengers passed through Terminal 5 in 2012, the latest date available.

Samsung Electronics Chairman Lee Kun Hee is urging employees to become more innovative and to adopt new ways of thinking. The company is aiming to steer beyond their focus on hardware towards its further growth. “We have to change once again,” Lee Kun Hee stated. “We must give a bigger push for innovations, including in business structure, so that we can lead industry trends.”

Samsung should create new businesses by integrating technologies from different industries, Lee also stated. The company faced patent battles with Apple on four continents and competition in TVs from Japanese and Chinese makers and in chips from smaller Korean maker SK Hynix Inc according to Bloomberg. “Our leading businesses are constantly being chased by competitors, while time is running out for our less-competitive businesses,” said Lee, South Korea’s richest man.

Samsung Electronics Co., Ltd. announced revenues this quarter of 53.68 trillion Korean won on a consolidated basis for the first quarter ended March 31, 2014. Samsung’s revenue slipped 9 percent quarter-on-quarter due to weaker seasonality but saw gains compared with the same period last year. Market demand for electronics devices such as smartphones and tablets in the January-March quarter is traditionally slow, profit margins for Samsung’s IT & Mobile Communications (IM) division were driven by strong demand for smartphones and efficient management of marketing expenses, as well as a net positive impact from adjustments to reserve items that accounted for 1 percent of the mobile unit’s revenue.

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