May 31, 2020 | Updated: 10:04 PM EDT


May 09, 2014 10:22 AM EDT


The NIKE+ FUELBAND SE is convenient and fun for the user who wants to get active. NikeFuel is a single, universal way to measure all kinds of activities. The wearable tracks anything from morning workouts to a big night out. It is uniquely designed to measure whole-body movement no matter what age, weight or gender, NikeFuel tracks the users active life. Colors available include Volt, Pink Foil, Total Crimson and Black. The device is available for $149.

New features from the wearable include its Bluetooth 4.0 technology which allows users to stay connected to their phone. Users can win the hour by receiving move reminders. Nike+Sessions are also new. Users can keep track of workouts through NikeFuel. Users can also join Nike+Groups to keep in touch with friends and remain social. The device is compatible with both Android and iOS.

Nike recently launched its new Fuelab in San Francisco. Through the Nike+ Fuel Lab, Nike aims to expand its NikeFuel platform with industry-leading companies including MyFitnessPal, RunKeeper and Strava. By integrating NikeFuel into these companies’ products, over 100 million potential new athletes will be able to use NikeFuel to measure, motivate and improve. These partnerships will give athletes a common universal currency to monitor and evaluate their many forms of activity.

“We are excited about evolving NikeFuel to deliver richer experiences that make it easier for all athletes to reach their potential,” said Stefan Olander, Nike’s Vice President of Digital Sport. “The demand for simpler data-powered experiences is soaring, and all-day sensing is more available on mobile and wearable devices than ever before. Nike is committed to broadening the use of NikeFuel through collaborations with industry leaders to create smarter products and services.”


NikeFuel remains at the heart of the Nike+ ecosystem, and is a single, universal way to measure all kinds of activities—from a morning workout to a night on the dance floor. Uniquely designed to measure whole-body movement no matter age, weight or gender, NikeFuel tracks a user’s active life. Nike continually analyzes NikeFuel data to fine-tune the NikeFuel algorithm to deliver an even more accurate measurement of wearers all-day movement.  Users can see the results of their “Year in NikeFuel” here.

Nike+ FuelBand SE

The Nike+ FuelBand SE tracks a user’s active life via NikeFuel – the universal way to measure movement for all kinds of activities. The Nike+ FuelBand SE includes Nike+ Groups and Sessions, and seamlessly connects via Bluetooth 4.0 technology. The Nike+ FuelBand SE tracks not only how much, but also how often and how intensely users move and gives athletes real-time feedback, reminders and insights to help them to move more and move better.

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