May 05, 2014 11:03 AM EDT
Google's Android "Silver" Program is aiming to better compete with the iPhone. The company is getting ready to use its Android premium smartphones and it development efforts for the Android ecosystem. The "Silver" program is aimed to leverage competition over Apple's iPhone. The efforts will entail Google's Nexus phone brands to be replaced by the Silver Program. Many recent reports from various web sources have delivered strong indications that Google will replace the Nexus Android line sometime in 2015.
Exynox / Google
According to Strategy Analytics, the global smartphone sales will top 1 billion units for the first time ever in 2013. Android will maintain top spot as the world's most popular platform. However, Microsoft and Firefox OS and will be among the fastest-growing operating systems and they will steadily chip away at Android's Sales during the next five years. It was also forecasted the global smartphone Sales, by 14 operating systems, for 88 countries worldwide, from 2007 to 2018. Almost every major country worldwide is covered, including United States, China, India, Indonesia, Japan, South Korea, Russia, Brazil, Mexico, South Africa, Saudi Arabia, UK, Germany, France, Italy and Spain.
Android Police wrote "Android Silver" May Be Google's Attempt To Finally Provide A Premium Android Sale And Support Experience. A list of evidence was also gathered from slides which were rumoured to be shared to Googlers. Android Police also highlights Google seems to be rebranding many of the Android Device Manager features as part of something called "Never Lost," as well as adding a few new ones into the mix. The article shares that Google also refers to a "temporary loaner phone" program, presumably meaning Google (or the OEM / carrier) will supply another Android phone to users as a replacement offering.
Google’s platform accounted for 8 in 10 of all smartphones shipped worldwide last year. Google had another earnings miss from last month. Google’s license and other revenue coming in at $1.55 billion, declined 48% year-over-year. Although net revenue was solid at $12.19 billion (up 22% year-over-year), it still missed estimates by roughly 2%. The company product line is sought to improve overall market gains.
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