Jan 27, 2021 | Updated: 09:43 PM EST

Google Looks To Impress Game Developers

Apr 30, 2014 10:21 AM EDT


Google and Apple are both seeking to impress game developers to validate a top spot in game titles. According to WSJ, game titles which arrive first on devices running on the operating systems are what the giants are after. According to the Wall Street Journal, both the companies are trying to lure game developers by offering premium placement to these games on their app stores' home pages and features lists.

The future of Android Gaming remains growing and popular. Android fragmentation is still present. Nvidia CEO Jen-Hsun Huang stated "Android is the most disruptive operating system that we've seen in a few decades, in a couple of decades," Android is not just about phones," “We believe that Android is going to be a very important platform for gaming in the future, and to do so we have to create devices that enable great gaming to happen on Android." "Android is probably the most versatile operating system that we've ever known." The market expects the worldwide gaming platform for Android to expand in particular areas within Asia.

IDC reports, “The number of paying smartphone and tablet gamers will surpass the number of paying GOH gamers worldwide in 2013 and rise at a rapid rate through 2017. The number of GOH bundles shipped, meanwhile, should fall at an average of nearly 7% per year over the next five years. “ According to IDC, “Total mobile/portable gaming revenue, including digital and packaged game software, GOH hardware bundles, and direct advertising revenue going to platform suppliers and game developers/publishers, is forecast to approach $23 billion in 2017.”

Google currently offers many solutions for game developers. There are tools to build top of the line games, ways to reach millions of users and grow an audience, monetization, display ads, game promotion and more. Android developers can use Google In-App Payments to sell digital and virtual goods in a web games. There’s a simple interface for buyers to interact with and a simple pricing model with only a flat 5% fee.

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