Apr 24, 2014 11:48 AM EDT
Tinder’s Android app available at Google Play is the way everyone is meeting new people. The app finds out who likes the user nearby and connects with them if the party is also interested. Tinder shows the user someone nearby it thinks the user should know, and lets the user anonymously like or pass on them. In a recent article by Adweek, user Jamieson shared his story that he had made thousands of matches on Tinder and also the real-life results.
Jamieson told Adweek the following:
He first used a "Match of the Day" logo starting in March, leading to 800 matches. He also swiped right, liking, every profile in every age group—18 and over—within a 100-mile radius, the maximum. That alone increases the chances of matching.
He also added quirky messages to his six profile photos in the spirit of Tinder, such as: "But those dimples tho;" "He is taller than you;" and "Swipe right."
After the first 800 matches, Jamieson refined his approach, leading to more than 2,000 matches. He increased the first-response rate from 8 percent to 18 percent of matches who texted him first.
So how did he increase women who contacted him by 125 percent? He redesigned his fake Match of the Day logo and updated his bio. He borrowed a redesign from a friend of his, CamMi Pham, who used a banner at the top of the profile photo that now reads "Hot Match of the Day." In the original attempt, he used the Tinder flame logo to frame his face in the profile photo and mask everything outside the logo in black and white. He said the new look felt more native to Tinder.
Little known Tinder fact: Updating profile photos puts you back in the pool of singles who swiped you off the first time around, giving you a second chance.
According to Bloomberg, IAC/InterActiveCorp. (IACI) recently bought back 10 percent of mobile-dating site Tinder, said Sam Yagan, chief executive officer of IAC’s Match.com IAC purchased the stake from venture capitalist Chamath Palihapitiya, Yagan said, who oversees the company’s Match.com, Tinder and OKCupid properties. Greg Blatt, chairman of Match, stated on a February conference call that the Tinder service is in development stage, “bringing down the earnings without contributing to the revenue growth.”
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