Apr 07, 2014 09:48 AM EDT
Tech Companies Turn To Automotive these days and mobility just might be the answer. Today, automotive strategies are being influenced more and more from mobile. Consumers are reliant on Google to bring to market what traditional automotive companies cannot. Google’s driverless car is a project by Google that involves developing technology for autonomous cars.
The expectations of the law are said to evolve as more aggressive. According to The New York Times, policy makers and regulators have argued that new laws will be required if driverless vehicles are to become a reality because "the technology is now advancing so quickly that it is in danger of outstripping existing law, some of which dates back to the era of horse-drawn carriages.".
CNBC / Google
Innovation in companies such as Ford, Tesla, Mercedes Benz, BlueCar urban vehicles are leveraging enterprise companies such as Google for its automotive advancements in technology. According to IBM, as urban areas rapidly expand, the corresponding increase in traffic hampers productivity, stresses infrastructures and presents a host of environmental concerns across the world. Although consumers will continue to include personally owned vehicles in their mobility mix, more are also turning to different modes of transportation.
A smart consumer in automotive interacts through social media and uses portals such as OEM to complete purchases. Using virtual technologies, OEM portals assist with delivery while at the same time staying connected to mobility such as using Google’s tools. Data and brand loyalty are important areas to mobility and auto metrics.
M2M connections are predicted to grow to 18 Billion by 2022. Hyper-connection requires real-time event-driven interactive experience for its consumers. Automotive companies will be able to interconnect their vehicles in real-time. This can pose a challenge without the proper framework. Mobility, M2M and Big Data will be key areas for auto.
The right architecture supports the APIs. IoT should be embraced by leveraging scalable frameworks for the competitive automotive landscape. The automotive retail consumer is highly connected, social and digital. The new consumer today seeks out smart solutions from car makers. Competition is in demand for innovative solutions.
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