Mar 27, 2014 11:41 AM EDT
Fuhu's Tablet Recently Sponsored NASCAR Driver Landon Cassil. Fuhu, Inc. is the developer of Nabi. Nabi is the world’s first Android tablet for kids. The new sponsorship with NASCAR Sprint Cup Series driver Landon Cassill held its debut at last month’s Daytona 500 qualifying race. In addition to acting as the primary sponsor in 18 Sprint Cup races, Landon Cassill showed off the nabi branding on his No. 40 Hillman Racing Chevrolet at the NASCAR® season-opening race in February.
“Landon Cassill is a promising, young, talented driver that exhibits real potential to be a top 10 NASCAR driver; however, we chose to sponsor Landon's number 40 car because of his impeccable character and dedication to co-invest in supporting and creating awareness for autism! We are excited to join the NASCAR community and proud to sponsor Landon Cassill,” said Jim Mitchell, CEO of Fuhu.
According to the company, philanthropy is a large and important part of this sponsorship. For every Fuhu-sponsored primary race Cassill donated five percent of his race team’s prize money to benefit nabi Inspire, Fuhu’s philanthropic arm with the mission to offer direct support for families living with Autism Spectrum Disorder (ASD) and help raise awareness. Fuhu then matched that donation with an additional five percent for a 10 percent total that could reach in excess of $175,000 during the initial 18-race program. Hillman Racing also leveraged its assets to bring additional partners to join the cause-related marketing program in an attempt to increase awareness of nabi Inspire.
“Fuhu creates high-quality products that are both innovative and family friendly. As the father of a young daughter, this means a lot to me. I’m looking forward to collaborating with Fuhu this season both on the track and with any donations my team is able to make on their behalf as well as helping to raise awareness to the cause,” said Landon Cassill.
Landon Cassill made his NASCAR Nationwide Series debut in 2007. In 2008, he won NASCAR Nationwide Series Rookie-of-the-Year honors driving for the Dale Eanrhardt Jr.-owned JR Motorsports. Landon Cassill was a test driver for Hendrick Motorsports when Jimmie Johnson began his unprecedented title run and made his Sprint Cup Series debut in 2010. Cassill's first full-time season in the Sprint Cup Series was 2012 and he joined Hillman Racing in 2013.
About Fuhu, Inc.
Fuhu, Inc., the creator of the nabi tablet, is the leading designer, seller and innovator of thoughtful consumer products and services. Fuhu is committed to creating solutions that are: (1) socially responsible, (2) made right, (3) make a difference in people's lives, (4) For Parents. By Parents. ® and (5) dedicated to the intellectual development of children. Fuhu, Inc. is the No. 1 Fastest-Growing Private Company amongst 5,000 in America as ranked by Inc .’s exclusive 32 nd Inc. 500|5000 list and No. 1 on and America’s Most Promising Company as ranked by Forbes . Fuhu is headquartered in El Segundo, Calif., with offices in Denver, San Jose, China, Hong Kong, Taipei and Japan. For more information, visit www.fuhu.com and www.nabi.com .
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