Feb 28, 2014 10:28 AM EST
Bango (AIM: BGO) is the leader in mobile payment for app stores. The company announced its latest product innovation: Bango Dashboard earlier this month. The new product has emerged from Bango’s analytics technology, which offers Mobile Network Operators (MNOs) three dimensional view of their subscribers’ digital content purchases, across the world’s largest app stores.
Bango CEO Ray Anderson stated, “Only Bango marries award winning mobile billing and analytics technology with a comprehensive set of app store partnerships, including Google Play, Amazon, Facebook, Blackberry World, Windows Phone Store and Firefox Marketplace, making consistent cross-app store dashboards a reality. This information is the key to optimizing payments, increasing relevance and building subscriber engagement and value”.
Mobile app search is a crucial areas to mobile. Organizations such as Google have adopted Bango as apps are easy to locate on the platform. The Android platform is ideal for consumers. The right billing allows in-app transaction to be directly charged to their bill. Mobile carrier billing available at Google Play by Bango allows the Android developer to increase revenues. The Google mobile platform has a significant opportunity to increase its content and developers through Bango's developer monetization.
Bango has become the payments platform of choice for most of the world’s leading app stores. The giants of mobile are racing to embrace operator billing, and choose Bango to build high-quality direct connections into the world’s largest MNOs. According to the company, Bango Dashboard leverages proven mobile analytics technology to provide scale and speed of reporting. The unified, comparative view is absolutely unique, and promises to provide an unprecedented understanding of direct operator billing performance globally.
In the era of mobile technology, collecting payments has emerged as a central and complex challenge. Bango powers payment and analytics on the mobile web, providing users with a massively smooth payment experience. Bango’s pervasive presence across the web creates a platform effect for partners, identifying hundreds of millions of users and maximizing the number of one-click payments. Global leaders plugging into Bango include Amazon, BlackBerry World, Facebook, Firefox Marketplace, Google Play, Windows Phone Store and major mobile brands including CNN, Cartoon Network and EA Mobile.
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