Jun 13, 2021 | Updated: 12:40 PM EDT

The All New One’ May Be The Worst-Ever Name For A Flagship Smartphone

Feb 20, 2014 12:09 PM EST

The device called the HTC One 2 “M8” is now rumored to have its real retail name, “The All New One”. This may be the worst name a flagship smartphone has ever received in the entire history of flagship smartphones. “The All New One” as we are now calling it, has had other rumored names. Back when the lackluster specs were first leaking out we heard that the HTC One 2 “M8” (HTC One is M7) would be called the HTC One+, a more modest bump compared to a next-gen successor. Amusingly when the information about “The All New One” was leaked by @evleaks, Jeff Gordon the Senior Global Communications Manager at HTC felt the need to respond in a rather petty way resulting in the following interaction.

The HTC One 2 “M8”, now known as “The All New One” may not be named the HTC One+ because the trademark in question is owned by former Oppo executive Pete Lau who owns the startup smartphone company OnePlus. When he heard that HTC was considering the HTC One+ name he declared that he was ready to go to court to defend his legal rights, “Lately, a few friends have been asking whether or not our product name, OnePlus One, will clash with a certain competitor's present or future product names. Let's just say that we're confident about defending our legal rights.” Still the name that HTC has settled on is a pretty terrible mouthful and not at all catchy. HTC would have been better off calling it the HTC One 2 or the HTC One (2014). That’s actually a possibility that Phandroid brings up, that HTC may call it the HTC One 2014 similar to how Google called the Nexus 7 (2013) rather than changing the whole naming convention.

The HTC One 2 “M8” release date has been confirmed to be March 25, where the next-gen flagship device will be unveiled during an event in New York and London. The design and build of “The All New One” look much the same as the HTC One, with the same all-metal body and front facing speakers. However the next-gen flagship differs in some key ways, namely the capacitive physical buttons are gone, replaced in favor of on-screen buttons. In addition to that the HTC One 2 “M8” has dual rear facing cameras. The specs we know of so far include a 5-inch 1080p HD display, a Snapdragon 8—processor, 2GB or 3GB of Ram, a dual Ultrapixel rear facing camera, a 2.1-megapixel front facing camera and Android 4.4 KitKat with Sense 6.0. “The All New One” is expected to launch in several colors including gray, silver and gold.

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