Dec 12, 2019 | Updated: 02:50 PM EST

How Android Drives Baidu

Feb 03, 2014 09:30 AM EST

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Baidu, Inc. BIDU China is highly driven by its high tech real time and urban economic standards. The company is poised to compete with integrating disruptive trends in mobile, offering new services through big data, hybrid models and developing new monetization models. "Now through 2020, these technologies will drive around 90% of all the growth in the IT market," said Frank Gens, senior vice president and chief analyst at IDC. "Companies that are not putting 80% or more of competitive energy into this new market will be trapped in the legacy portion of the market, growing even slower than global GDP."

Baidu’s Mobile Guard app for Android allows Chinese users access to a previously acquired product which was developed by a different Chinese startup. The app was called Android Optimizer. Baidu’s latest Android app was launched last month and features v4.0 software. The new Baidu Mobile Guard is expected to be available in multiple languages for Android app users.

Google / Android Baidu

The chinese search engine Baidu presently has a market value of $300 million. China leads the world in Internet users. Growing numbers of Chinese shop, bank and do all their business online. CINIC states the country was home to 564 million Internet users and 420 mobile Internet users as of December 31. Baidu spent at least $22.5 million on acquisitions last year, compared with $356 million in 2011, according to data compiled by Bloomberg. Baidu’s past deals included the $306 million purchase of a controlling stake in travel site Qunar.com, its largest deal on record.

Earlier last year, Baidu acquired PPS Net TV, the streaming video service for $370 million. The largest search engine presently competes with company Youku Tudou Inc. (YOKU). Baidu’s plans are to merge PPS Net TV with it other company iQiyi.com which will become China’s largest internet platform. Data gathering of big data sets are constantly generated by Baidu of its consumers, merchants, and online transactions. Data mining is used by the company to enable more business intelligence to its consumers. Baidu has strategic growth promise by its ability to transform to higher value .

Monitoring, tracking behaviour patterns will be challenges for any big data company in the future. The "big data" problems will force organizations such as Baidu to adapt. Whether of still having lack of new technologies, outdated systems, management of big data. Data management and efficiency is crucial. Innovation of data is competitive leverage. Investing in such innovations, applying the right strategies will poise leading organizations to successful growth. We clearly see today how data fuels all economic channels.

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