Apr 28, 2024 | Updated: 11:35 AM EDT

Technology's Impact On Home Purchasing

Jan 22, 2014 06:25 PM EST

The Internet and mobile are contributing factors to the housing market by making the purchasing experience faster and more convenient to potential buyers. An industry report by Properties Online states 90 percent of buyers search for homes online and 52 percent use the Internet as the first step in the purchasing process. There were also 42 percent of buyers which had found the home they purchased online, and of those who used an agent, 70 percent looked up that agent on the Internet.

Google / Sazi

Real Estate Technology is increasingly changing the real estate landscape through the Internet, mobility, applications and software solutions. The online and mobile experience has a significant impact, especially when consumers are purchasing a home. Technologies such as smartphones, tablets and mobile apps have made data information conveniently available to the customer. This is a way to help people receive information in less time and by making more informed decisions.

Recent years have made the real estate market become even more competitive. The emergence of new real estate technology and competitor companies have caused real estate offices and even real estate agents to become obsolete. The old way of real estate is currently being replaced through digital technologies, mobile, virtual offices and the internet for information.

Consumers Benefit From Device Security

Consumers who are able to obtain quality content and data information about real estate benefit real estate technology organizations by driving sales. Mobile applications in real estate technology have also become popular for both consumers and real estate agents for more data. CDN services help prevent security. A user can benefit from technology's security and privacy. CIOs will embrace mobile to deliver more innovative and collaborative IT environments using mobile apps and devices.

Mobile delivers options similar to the web. Users can search for new homes and explore the latest in features such as receiving push notifications, saving searches, viewing homes for sale and sharing information through social media. Mobile devices allow special functionalities such as GPS for those on the go. Locating a local home gets even easier.

Mobile Apps Deliver Efficiency

Real estate apps are time saving for those searching for a home to purchase. Users can select the best real estate apps which are compatible for any type of smartphone or tablet device. With the U.S. housing market value at $10 trillion, real estate market impacts and consumer behavior are shifting the current trends within the industry. Apps can deliver efficiency for both real estate technology business and consumer steering away from areas such as gas costs, commuting concerns and other factors. Obtaining data through a virtual app can be a more convenient option.

Trulia GPS Mobile App

Trulia features its own mobile app available at Google Play or for download at the company site. The app is a top-rated real estate app for both tablets and smartphones. A GPS enabled functionality allows user to track information while on the go. There are search features for users to locate open houses, homes for sale or rent and recently homes that have been sold. The app also integrates swipe mode with high resolution photo galleries.

Realtor.com MPs Directory

Realtor.com offers a convenient and fast app for users to search for data on a home. The app allows potential buyers to source through in depth real estate listings. The listings directory hosts over 800 MLS's. There are approximately 90 percent of real estate listings refreshed every 15 minutes. Key features also include family friendly search which includes local schools.

CDN Enhances Customer Experience

Consumers are making smarter purchasing decisions where technology impacts users influences on choosing where to live. Real Estate Technology makes it easy for purchasing a home. Advancements in digital allow the user an enhanced customer experience. GPS, CDN, content, video, apps, high-resolution photos, detailed maps and more deliver many benefits. CDN benefits in increasing speed for the user. The right content distribution network connects customers closer. In many situations, latency times are reduced leveraging CDN. Research a local potential buying area is convenient through digital.

Finding the best deals by research the best value of a home is an easier process when completed online or through mobile. The data information available today within real estate is abundant. Users can access detailed local information such as finding homes, nearby parks, schools, parking, activities and more. Buyers can also view 360 degree videos of the entire property.

Accessible technology is beneficial to anyone in search of a house. They offer cost savings and can engage users to keep up-to-date, find quality information, use sophisticated tools and may prevent the real estate organization from extending more tasks in the offline workplace. Consumers are in search of convenience. With the downturn as a result from the U.S. economy, the real estate market has been able to significantly adopt to the impact made through growth of new technologies.

Housing buyers will adapt to living in the future. Changes in the choices of purchasing a home and the growth of smartphones and tablets will further push the market for more innovations in real estate. Real estate and technology combined are making the consumers lives better. The design of these technologies are enhancing user experience. Technology gives the user the opportunity to purchase a home with confidence in an intelligent way.

Technology is still an emerging market to mature and merge into real estate. Real estate agents today are required to understand digital tools. The industry is learning and challenged to cater to consumer demands for online information and using mobile to make a home purchase or better informed decisions. An inevitable change comes from consumers. Real estate transactions are resulting from the use of mobile and the internet to purchase homes.

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