Jan 22, 2014 10:45 AM EST
YUM!’s sites are also designed with some intuitive mobile initiatives such as swiping with tiles. According to Mobile Marketer, One of the reasons why Yum Brands went the responsive route is that since prices and promotions change regularly, a native approach does not make sense because it requires consumers to constantly download new content. Mobile users understand the feature, but desktop users do not understand how to access content by clicking on tiles.
Google / Scoop It
YUM! Brands reported a nearly 20% restaurant margin despite its third quarter decline in sales.The retailer is focused on rebuilding its consumer trust at KFC China and expects to gain momentum heading into 2014. The company is planning numerous innovations such as building on brand strength through social to ignite its sales growth in 2014.
The retailer has been actively leveraging social media with its network of employees and suppliers. The objective is to leverage KFC’s brand as part of the fabric of China and to strengthen its poultry supply chain. YUM!’s brand strength remains strong. The Doritos Locos Tacos and Cantina Bell product platforms were introduced last year, as well with social media along with the launch of the“Live Mas” advertising campaign earlier this year. Taco Bell was recently named by Advertising Age as Marketer of the Year for the entire consumer goods industry.
There are currently 613 restaurants with new development plans to open up 150 additional units for 2013. YUM! also expects its India division to drive substantial growth for the company in the years to come. YUM! has nearly 40,000 restaurants around the world with growth potential. The retailer is focused on same-store sales growth through offering improved product innovation, marketing, and operations. YUM! is also opening new channels with digital.
YUM! Brands presently has close to 4,500 KFC restaurants in over 900 cities in China. The company serves about 60 million customers at KFC every week. Chinese customer. China continues to experience the fastest pace of urbanization the world has ever seen, and the macro trend we remain most enthusiastic about is the growing consuming class, which is expected to increase from 300 million people today to over 600 million people by 2020.
U.S expectations are for solid profit growth, driven by continued same-store sales strength at Taco Bell and the second consecutive year of positive net unit growth, led by attractive investment models at both Pizza Hut and Taco Bell. YUM! Brands forecasts 2014 to be a bounce-back year for China. Overall, 2014 is expected to be a strong bounce-back year for all of Yum! Brands, with a targeting EPS growth of 20% next year.
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