Jan 16, 2014 10:42 AM EST
User centric Android device and mobile app management across devices can prove to be valuable for mobile businesses. An app which is user centric also attracts loyalty and is a strong branding element to Android OS. The correct integrated approach is to view the Android mobile app as a solution.
Major retailers including Macy's have made significant technology investments in omnichannel which is being led by consumer demand. Omnichannel retail has reached a tipping point. Retail technology is rapidly evolving from serving customers through bricks-and-mortar stores to now having to serve them from through a number of different channels.
Loyalty programs have taken off really well and basically every supplier is offering something free for its customers. When there are large amounts of data being generated through loyalty programs measurement in analytics can be complex. To overcome big data challenges a common approach is testing several specific experiments. Whether its data from customer feedback to optimization related data, asking the right questions and acting as the problem solver can resolve issues.
Branding can be a memorable experience for consumers. As the loyalty program grows the benefits are two fold. The consumers also frequently grow with the program as it evolves and the retails has access to better consumer insights. The most loyal consumers can be analyzed, and the programs as a tool can retain customers by learning from the insights.
IDC announced for 2013, retail companies will continue growth with economic risks being a key risk factor. Growth will be leveraged through omnichannel retail with the objective of addressing specific industry requirements. Consumers today are expecting this type of personalization and customization online and for the other channels.
Mobile traffic is rapidly increasing. According to Cisco, Android is higher in mobile traffic versus Apple. Global mobile data traffic grew 70 percent in 2012. Global mobile data traffic reached 885 petabytes per month at the end of 2012, up from 520 petabytes per month at the end of 2011. The whitepaper also states that last year's mobile data traffic was nearly twelve times the size of the entire global Internet in 2000. Global mobile data traffic in 2012 (885 petabytes per month) was nearly twelve times greater than the total global Internet traffic in 2000 (75 petabytes per month). Mobile video traffic exceeded 50 percent for the first time in 2012. Mobile video traffic was 51 percent of traffic by the end of 2012. Mobile network connection speeds more than doubled in 2012.
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