Jun 19, 2021 | Updated: 08:38 PM EDT

Twitter’s 'Nearby' Mobility Tweets

Dec 30, 2013 11:52 AM EST

Twitter is aiming to follow mobile users location. The company is currently testing techniques to share the location data with neighbors. The Twitter apps feature "Nearby." Nearby displays tweets in a separate timeline with enabled location tagging. The feature is an indication of potential future location-based advertising.

The Tweets “Nearby” App is available at Google Play. The Android App features the following: Check tweets nearby with a map viewfinder, Easily view profiles and photos of people around, Message, tweet, or follow them and Get notified when someone is interested in your tweets. The app is available for Android users 2.1 and higher.

Twitter

Organizations and Twitter can leverage valuable data for location-based features or customer service. Android mobile users can listen in on conversations and within a few hours retrieve almost any answers they need from the ecosystem for what their customers tweet. Waiting time for a response is a crucial driver in customer satisfaction. An ability to quickly reply to nearly 800 customer service questions on Twitter in less than 2 hours.

Twitter is an instant feedback ecosystem and if a brand has set up a channel to help customers then the customers will expect a very quick reply. Citi, on the other hand, are very quick in responding to messages. In the past, the company managed to reply to nearly 800 questions in less than 2 hours. As more brands realize they need some form of customer support channel on one of the most popular social networks in the world, the amount of time customers have to wait for a response is going to become a crucial factor in customer satisfaction.

Twitter is becoming an essential support channel for many businesses to interact directly with consumers and if any CEO or chairman wanted to get a feel for what their customers really want or what’s really going wrong, a few hours on Twitter will probably give them all the answers they need.

Have you ever used Twitter to get support or had a brand reach out to you? Let us know your thoughts.

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