Oct 18, 2019 | Updated: 10:42 AM EDT

Android Mobile Strategy

Dec 26, 2013 11:31 AM EST

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A mobile strategy that is being developed as employee-centric should not only include BYOD strategy. " Worldwide smartphone sales rose 43% last year, down from 58% in 2011 and 72% in 2010, the year that they really took off, following increases of just 24% in 2009 and 14% in 2008 " via Gartner. The right insights into strategy development and mobility impacts is also important. Understanding how employees may benefit is key.

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High performance for business requires having the right dedicated staff in the 21rst century. Selecting the appropriate mobile presence is important to know. For example, broad outreach objects may require only a mobile website which may be best to start off with. Managing the right mobile presence aligns with global culture, organization management standards, goals and partnerships for a company leads to even greater success. To stay ahead of competitors, organization today should be able to meet mobile demands, whether by executing internal company objectives or being ahead of the overall growing market, better than rivals.

With over 100 million smartphone owners, these mobile consumers want simplicity and speed. By 2014, worldwide mobile commerce will reach $352.7 billion. Consumer growth expectations are demanding. The mobile market is evolving at a rapid pace. Subscribers expect to reach 6.9 billion by the end of 2013 and 8 billion by the end of 2016.

The mobile device market is the fastest growing market sector today being let by smartphone users worldwide. Wireless Intelligence had stated in its report "1.5 billion subscribers will be added to 3G networks in the next two years." The smartphone market is expected to grow to 18.3% compounded annually through 2016. It is estimated that 1 in 7 of the world's population owned a smartphone in the third quarter of 2012. Global growth has yet to penetrate in the market. It is forecasted the next billion growth of smartphones to be achieved in less than three years, by 2015.

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