Apr 20, 2024 | Updated: 11:35 AM EDT

Mobile Sites vs. Mobile Apps

Dec 19, 2013 11:33 AM EST

High performance for business requires having the right dedicated staff in the 21st century. Selecting the appropriate mobile presence is important to know. For example, broad outreach objects may require only a mobile website which may be best to start off with. Managing the right mobile presence aligns with global culture, organization management standards, goals and partnerships for a company leads to even greater success. To stay ahead of competitors, organization today should be able to meet mobile demands, whether by executing internal company objectives or being ahead of the overall growing market, better than rivals.

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Both websites and mobile apps integrate and can be accessed via Android smartphones and tablets. Portals such as the Android App Store on Google Play offer the conveniences to find apps and download them for Android OS. If an organization’s objective may be to offer accessible mobile content, then it may be best to choose to develop a mobile site. There are also many advantages of a mobile website which may be better in cost, immediacy and compatibility. The technologies can be integrated with NFC, SMS or QR Codes. Users can also share and search for mobile sites.

An organization’s strength in creating global culture is impacted through partnerships and its employees. The company has to be adoptive of strategies. Global Culture derives business value in terms of increased consumer trust and ultimately increased sales.  Economic factors could also benefit the small business for long term growth. Creating a culture to invest more in employees initiatives and education is the modern work etiquette. Global Culture that is focused on present and future initiatives have more opportunities to succeed.

Today’s customer demands are modern, smart, resourceful, digitally interactive and well connected. They command "real urgency" for organizations to engage from all management standpoints. Success in customer focus and organization management means developing strong full life cycle growth strategies that reach across all business channels to implement new platforms that focus on engagement. Measurement is crucial to overseeing such initiatives.

An organization has to first identify objectives and think in terms of opportunities, leverage, as the right initial questions. Android applications are a great alternative to development of a native app. An investment to consider for the organization is its risk, cost, support, testing and development. Apps can provide a way for users to interact with games. Integrating key functionalities can also be done and mobile enhancements such as SMS, social and GPS.

Organization’s today create cultures for employees that are innovative, cultivate leadership, keep employees engaged and working mutually toward objectives. Organizations should address such areas honestly. With the right strategy, the implementation to achieve correct engagement results in these areas are possible. To engage, collaborate and share within the workplace and for training are some key challenges. Creating a positive culture with engagement is crucial for success. Management that believes in its employees will have the best strategies and vision.

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