Dec 17, 2013 06:25 PM EST
Apple has shown decline in revenue despite the iPhone 5s being sold out. The challenges are within growth. Failure to innovate or create new products may hinder the companies growth even more. Competitors such as Nexus 5 and Samsung devices have significant improvement areas within innovation compared to Apple.
Google Android led as the #1 smartphone platform with 52.2 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app according the the latest report for the October 2013 U.S. Smartphone Subscriber Market Share released by comScore. Google offers a variety of services through the Android platform. Android developers and users can integrate the latest Google features to apps, such as sign-in, maps, and mobile payments.
Tablet opportunities and growth indicators are coming from Android’s low-end smartphone market. Android is still the leading device operating system (OS) in 2013, accounting for 38 percent of shipments. According to Gartner, “Tablet Shipments Increase 53.4 Percent, “Worldwide combined shipments of devices (PCs, tablets and mobile phones) are projected to reach 2.32 billion units in 2013, a 4.5 percent increase from 2012. The market is being driven by a shift to lower-priced devices in nearly all device categories.” The report indicated Android will lead the trend as number one in low-end smartphone market growth leaving Apple far behind at number three. The demand for low-end smartphone’s is expected to rapidly take off in emerging countries such as Brazil, China and India.
Investment priorities for Android mobile app development are in demand. According to Developer Economics, almost 35 percent of developers use the Android platform. Developers and organizations who leverage tools are cost saving. Even one application for the entire company would be cost efficient and easy to use and maintain. Cost is priority and there should be cost savings opportunities which tie into mobile apps. This is learned by consolidation what true benefits are to be drove out from applications. From the business standpoint, information and apps need to avoid the "overwhelmness factor" of having too much by executing proper consolidation.
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