Oct 31, 2020 | Updated: 09:48 PM EDT

Smartphone Accessories Market

Dec 06, 2013 12:02 PM EST


Sony, Nokia, Google and Samsung for Android are companies in demand for accessories. Android mobile devices such as Google Nexus 4, Nokia Lumia 520, Samsung Galaxy S3 and Sony Xperia are loaded with the latest features and accessories. "Accessories for Apple iPhone 4 and 5/5S, Google Nexus 4, Nokia Lumia 520, Samsung Galaxy S3 and Sony Xperia M are currently the top selling brands on Amazon. Customers opt for high priced branded accessories for their high-end phones, however, for lower priced accessories such as cases and covers, screen protectors etc generic brands are selling more," said Amit Agarwal, vice president and country manager, Amazon India. The popularity and growth of smartphone devices have also increased demand for mobile accessories.


Mobile Accessories companies such as Rokit and OnTrion offered special and exclusive Black Friday deals over the past holiday. Rokit is a High-End Mobile Accessories company which makes smartphone cases, headphones, portable USB device chargers and Bluetooth speakers. Rokit Boost aimed to be setting the standard for top-shelf, affordable mobile accessories this holiday season. OnTrion Partnered with Best Buy for Special Holiday Pricing on certain phone Battery Cases. The LifeCHARGE™ Battery Case was specially priced at Best Buy. The company also offered a Post-Black Friday Deal on Samsung Galaxy S4 Battery Case.

The smartphone accessories market is very popular Internationally and in Asia. These accessories are more like fashionable items for Android devices. The overall international market is growing. The trend is to find these smartphone items for purchase in consumer electronics stores, kiosks and fashion malls for brands.

Designs for cases and variations of cases are a trend among consumers. The cases are both fashionable and are quality in protecting smartphone devices. Consumers are seeking out accessories which are designed to unique and individual requirements. The accessories market also caters to offering improved functionalities and smartphone performance. Accessories can integrate features such as USB dongles, Wi-Fi antennas and memory cards.

Then there are the accessories designed to improve the performance or functionality of smartphones. Things like memory cards, USB dongles and Wi-Fi antennas are some of the must-have items, as these kinds of products can help transform the device into a truly exceptional one. They not only add to the multifunctional properties of the handset but also make sure you can make the most of it. And thanks to the flexible, intelligent operating platforms, most of the smartphones are primed for such accessories. With more people buying smartphones than ever before, the market for mobile accessories is only ever on the rise — in fact, it is expected that 50 percent of total mobile phone accessory revenue will be generated by smartphone add-ons by the year 2016.

There are developer opportunities for new accessories. There is significant opportunity today for mobile companies, distributors, OEMs, ODMs, vendors and retailers to capitalize on accessory products. Accessories contribute to increased sales. They also benefit as an extension to product cycles for premium phones and its manufacturers. Consumer electronics are driven by tablets, accessories and smartphones. Global Industry Analysts reported that the Global market for Smartphones is projected to reach 1.8 billion units by 2018, driven by rapid penetration and continuous improvements in device productivity, speed, efficiency, simplicity, durability and reliability.

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