Jul 27, 2021 | Updated: 04:53 PM EDT

The Digital Sports Market

Dec 02, 2013 04:48 PM EST

Mobile, gaming and digital video are paving the way for the sports industry. Android mobile devices allow users to follow games on devices, integrate a variety of Android apps, track scores on smartphones or tablets and more. According to PWC, the global sports market in 2015 Global revenues are set to rise to $145bn. Global sports revenues will grow to US$145.3 billion over the period 2010 - 2015, at an annual compound growth rate of 3.7 percent.

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Android is a powerful technology which backs sports technologies. Sports is one of the most popular categories for mobile app development. The customization benefits of Android are a benefit to users. There are also significantly less restrictions via an Android OS. Android operates efficiently for these devices.

PWC cites the key growth markets as China, Brazil, India, Russia, Middle East and North Africa, Mexico, Indonesia, and Argentina – will see the most growth. These territories will account for 22% of total global E&M revenues in 2017, up from 12 percent in 2008, and their average CAGR will be more than double that of the global E&M sector.

Mobile overtakes fixed Internet access spend: In 2014, mobile Internet revenues, at US$259bn will account for more than 50% of total Internet access spend, overtaking those from fixed-broadband. Mobile Internet spend is expected to exceed fixed spend in the US and South Korea in 2013 and the UK in 2015. In South Africa and Indonesia, mobile Internet spend is higher than fixed across the whole forecast period.

Sky Deutschland recently launched its sports app for Android in October. “As a part of our clear objective to offer our customers the best possible entertainment experience, we are committed to continually expanding our multiplatform strategy. Through this cooperation with Samsung, we’ve been able to add the market-leader in the smartphone segment in Germany. And in so doing, we’re now bringing an important piece of our outstanding Sports content to the world of Android,” said Euan Smith at Sky Deutschland.

Key drivers include TV and sports to pay TV. TV advertising is also impacting the industry. Digital innovation, content and experiences have rapidly been expanding due to the aggressive growth in smart devices. The growth is in digital for the future. Competitive advantages within the sports industry will involve connecting consumers through innovation and business models. Multi-platform analytics and privacy will also be important areas.

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