Jul 27, 2021 | Updated: 04:53 PM EDT

Best Practices: Marketing Android Apps

Nov 19, 2013 04:16 PM EST

Google Play features over millions of apps. Android applications today have to leverage the integration of different strategies and techniques to remain competitive in the market. There are many areas of app marketing from cross-app, in-app, traditional marketing, advertising, promotions, branding and PR techniques that can be utilized. The best solutions should adjust to customer requirements and offer user effectiveness when implementing.

Google / CIO

Customer Perspectives

Customer perspectives have come along way and now leveraging big data to segment and target customers experience shows us how powerful marketing, tools and the ROI can make real-time personalization possible. As transactions continue to grow, it is important for Android developers and mobile organizations to consider decision management to increase revenues and reduce costs. The increase in consumer demands today create opportunities based on the ways consumers are interacting to interconnected technologies.

Emerging Applications

Emerging app marketing best practices are used to compete in the marketing of Android apps. High-impact advertising has evolved to cross-channel combination of visual, social, and interactive experiences. Android developers can also create a multi-screen approach through developing mobile apps. Having the right POS and loyalty management is profitable. The loyalty has a viral effect as customers increase its usage, profits grow.

Application Optimization

Optimizing the application through marketing channels is a smart marketing strategy. Developers can use feedback functionalities for its users to encourage them to suggest improvements or answer survey questions. Any type of engagement and interaction features will go well with this type of model.

BYOD Strategies

Starwood’s “whatever whenever” concept in relation to telecommuting embraces BYOD and Android mobile trends. The way the workforce culture is transforming to BYOD is constantly changing at a rapid pace. The PC era is becoming replaced with BYOD and shifts in the work environment being more flexible. It appears a natural change of times, one which may not affect work productivity. Using mobile to BYOD trends and adopting security standards is still nascent. The Google OS, open source and mobile solution are contributing well in using real time technologies.

Google / SMH

Analytics and Measurement

Integrating the right analytics tools to measure campaigns, advertising, media and data performance for ROI is also important. Companies providing the right analytics tools and its information that enable them to do so results in ROI. Understanding customer behavior is vital. It helps Android developers with developing new innovations. This can be understood well by having a proper market segments. The requirement of each segment can be different from one another. Today’s mobile consumers demand an environment that anticipates their individual wants and needs.

Customer-Centric Strategies

The best customer-centric strategies should be created. When it get's to problem stages both the developer and customer are presented some pretty good signs that a company is more centered around optimizing their own performance rather than to deliver value to customers. Improving performance process is crucial. Companies that do not learn from their online customer reviews or use the time to measure its impact could soon find out how much consumers are able affect their organization, positive or negative.

Android is a top mobile platform. My Starbucks Rewards membership contributes to the company's more than three million U.S mobile transactions each week and leverages Android applications. The consumer demand is clearly here, retailers have a lot of competition saturated in the market now. An application that is kept fresh with content is a successful one. The best social solutions and being of influence is an important initiative to engaging consumers.

Google / Mobile Syrup

Smartphone Global Mobile Growth, mobile device market is the fastest growing market sector today being let by smartphone users worldwide. Wireless Intelligence had stated in its report "1.5 billion subscribers will be added to 3G networks in the next two years." The smartphone market is expected to grow to 18.3% compounded annually through 2016. It is estimated that 1 in 7 of the world's population owned a smartphone in the third quarter of 2012. Global growth has yet to penetrate in the market. It is forecasted the next billion growth of smartphones to be achieved in less than three years, by 2015.

App “discovery” can bring challenges for Android app developers. Android developers who develop a multi-platform marketing strategy can benefit to being more unique to the market. There are great investment opportunities in revenue, innovation, personalization and consumerization for Android application.

 
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