Aug 29, 2013 02:41 PM EDT
(Reuters) - Xiaomi Tech, a fast-growing Chinese maker of cheap smartphones, has hired senior Google Inc Android executive Hugo Barra to spearhead its nascent global expansion.
Xiaomi founder Lei Jun said on his Weibo feed late on Wednesday that Barra, who led product development for Google's industry-leading Android mobile software, will join the Chinese company in October as head of international business development.
"Barra will be responsible for Xiaomi's global business expansion," Lei said on Weibo, a Twitter-like Chinese service.
Xiaomi is known for portraying itself as China's answer to Apple Inc, an image its billionaire founder has fostered since he started the company in 2010. Lei often dresses in the black tops, jeans and sneakers favored by the late Steve Jobs.
Along with fellow Chinese smartphone makers Huaweiand ZTE Corp, Xiaomi has aggressively seized market share by combining lower prices with quality gadgets, helping pressure margins and market share at Apple and Samsung.
Xiaomi's latest smartphone, the Hongmi, sells for $130, much less than the $770 iPhone 5 or the $470 for the latest Samsung Galaxy model, the market leader in China.
Xiaomi sold more smartphones than Apple in the second quarter in China, the world's biggest smartphone market, according to IT consultancy Canalys.
2. Nov 02, 2019
Color Theory Gets a Technology Makeover with Appy Pie's Color Wheel
3. Oct 10, 2019
Is Your Data Center Hurting Your Business?
4. Sep 20, 2019
5 Facts About Mobile App Development That Will Keep You Up At Night
1. Sep 09, 2019
Why Android Remains at the Top of Its Game
2. Sep 02, 2019
Tips to Get Car Insurance for a Teen Driver
3. Aug 23, 2019
Five Ways to Increase the Cyber Security of Your Business
4. Jul 26, 2019
5 Benefits of Using A Mobile App For Real Estate Agents