Aug 13, 2013 05:38 PM EDT
HTC has started the #HTChange campaign featuring Robert Downy Jr., the actor most famous for his role as Iron Man and Sherlock. The HTC “Change” campaign could be signaling the release of a new flagship phone for 2014, potentially a next-gen successor to the HTC One codenamed the “M8”. Watch the HTC “Change” video’s below:
In the video, we see a man with a suitcase riding inside a helicopter. He seems to be in a rush and upon landing, slaps some skin to another suit in sunglasses. At the end of the video, we see the familiar HTC acronym this time with the company's new motto (possibly only for this promo): "Here's To Change", and "Happy Telephone Company".
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Robert Downy Jr. has signed a $12 million contract with HTC to be their global smartphone ambassador, he apparently also is undertaking creative roles. The #HTChange campaign could be geared toward the release of a new device. Possible candidates include the HTC One Mini, HTC One Max or a next-gen successor the HTC One “M8”. The most likely bet could be the possibility of a HTC One successor:
HTC is planning to release an updated version of the HTC One later in 2013, according to a source familiar with the matter. The source also confirmed that, internally, the 2014 flagship HTC One model will go under the M8 codename.
Starting with the plans for 2014, our source reports that HTC is already in discussions regarding the HTC M8, although it is using different codenames for the device with external contacts - presumably to keep things under wraps and try to cut down on some of the leaks.
The ad campaign may be HTC’s attempts to counter Samsung’s ongoing campaign. It’s not clear if HTC is referring to any device in particular.
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