Jun 17, 2013 04:08 PM EDT
Jay Z and Samsung have come to a deal that could get fans free copies of his album. Samsung has agreed to buy 1 million copies of the new ‘Magna Carta Holy Grail’ album for $5 each. The first million people who download the Samsung app will get a free digital copy of the album.
The $20 million contract is quite an achievement and makes the album a platinum before it is even released. The deal also has implications for the future of the music industry:
The Jay-Z Samsung deal is certainly an interesting one. In the ad, Jay mentions the state of music. "The internet is like the wild west," as he puts it, "we need to write the new rules." You don't need to be a bean counter to know there's less money in music nowadays due to rampant piracy (that I, and I'm sure none of you, take absolutely no part in). Due to Samsung, Jay-Z has already made $5 million on "Magna Carta Holy Grail" regardless of what people decide to do with it online. While an indie artist may have a hard time pulling off something like this, maybe more big names will team up with phone and internet companies to exclusively distribute their work.
The deal can be considered an attempt by Samsung and other music companies to lure new consumers. The app can be downloaded from the Google Play Store and will be available on June 24th. ‘Magna Carta Holy Grail’ will be releasing July 4th, on Independence Day. It appears purposely intended to compete with Kanye West’s “Yeezus” which is releasing June 18th and has already leaked in significant parts.
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