May 28, 2021 12:26 PM EDT
Spring-cleaning has taken on a new dimension this year. After quarantine, lockdown, and a year of COVID-19, more and more people are focusing on cleanliness.
As a freelancer, this offers a profound opportunity to expand your business, grow your customer base, and excel in providing the highest level of excellence in COVID-19 safety cleaning.
The Mayo Clinic offers guidance on spring-cleaning and disinfection guidelines. Dr. Gregory Poland, an infectious diseases expert for the Mayo Clinic, notes that spring cleaning is a time to clean and disinfect public spaces, work areas, businesses, schools, and homes.
If you're a freelancer, the wheels are most likely turning like wildfire. How can you offer your products, services, and solutions to homeowners who want to have a highly efficient cleaning of their home, Airbnb rental, or other property? Could you expand into schools, businesses, public areas, and workspaces? Could you offer new ways to inspire clients to give you referrals and testimonials?
The short answer is: "Yes!"
Let's explore 3 key measures to take if you'd like to leverage your skills, talents, and solutions to maximize spring-cleaning practices.
Identify Your Target Market
One of the fastest ways to clarify your target market is to look at your existing customers. If you have been in business for some time, you know your ideal clients. They may have some characteristics in common such as:
There may be other qualities that you notice. Specifically, ask yourself: whom do you enjoy working with and for?
If you have not been in business for long, ask your friends and colleagues about their experience. They will be able to share their insights, and real-life experiences to help you shape your target market criteria.
Offer Exceptional Service
As you look into offering a cleaning service for your ideal target market, ask yourself a few more questions.
When homeowners search for "Cleaning companies near me" what are they seeking? Do they want a one-person entrepreneur? Are they seeking a personal relationship with a cleaning crew? Are they looking for someone who will clean inside, outside, and also do home-improvement repairs?
One of the fastest ways to determine what people are imagining is to do this search on your own. Track the range of responses to determine a general pattern. Do most of the cleaning companies offer a similar range of services? Do some offer unique solutions that no one else provides?
By exploring the offerings, you are likely to determine what experts call 'a sweet spot.' This is the zone where you can offer the best services that match your skills, talents, and abilities. You can also focus on the precise geographic area, niche group, and target audience that match your ideal criteria.
You may also want to take into account how the search changes when you change locations. For instance, a person owning a renovated horse barn may have different needs than a homeowner of an urban dwelling.
Build Your Freelance Skills
As COVID-19 has altered the business landscape, more professionals are searching for ways to freelance. You may be focusing on technology tools that help you work more collaboratively. If you are a visual thinker, you may be using design tools to promote your business with a visually appealing website, brochures, and guides.
Many freelancers struggle with how to get organized, track projects, and manage time. Managing your time is key to being effective as a freelancer.
As you start or expand your freelancing work into cleaning be sure to ask these critical questions:
As you consider how to maximize success this spring, think about these three elements for your business: identify your ideal target market, offer exceptional service, and build your freelance skills. With dedicated attention, you're on track for exceptional success.
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