Jul 26, 2019 11:15 AM EDT
The real estate agents of today have more advanced technology than the real estate agents of a decade ago.
As a result, more and more people in this day and age are using real estate agent apps to help buy homes. This is an opportunity that real estate agents will not want to ignore when marketing their services.
But surprisingly enough, not as many real estate businesses and agents are using mobile apps as they should be. The good news for you is that, at least for the time being, you should theoretically have a competitive advantage.
If you're going to be selling homes to millennials especially, mobile apps will be especially important because literally four out of every five millennials will use their mobile apps for home buying.
Here are the top five benefits of using a mobile app for real estate agents:
Regardless of whether people are looking to sell property or buy property. They generally do not like using mobile websites to research the listings on the market. This is largely because they would much prefer using a real estate app instead.
Right now, some of the biggest real estate apps that you can download are Realtor, Trulia, and Zillow. Whenever users use these apps, the companies have seized the opportunity to gain their loyalty for many years to come.
If you want to be a strong competitor, you need to have an app as well. When customers visit your website, have the link to download your app clearly visible. This will gain you traffic to your website over to your app instead, which users should at least hypothetically be much more willing to use.
Mobile apps also provide you with an excellent opportunity to enhance user experience.
Whenever you build a mobile website, you are an effect taking desktop website information and then converting that for mobile devices. The problem is that when smaller screens get stuffed with information, it leads to a subdued experience for the user (to say the least).
But mobile apps are not like this because they do not need all of the information that a website uses, regardless of whether it's a desktop or mobile site. For example, you don't need realtor biographies, home buying guides, or subscription boxes on your mobile apps.
This means that the user experience of your clients will be higher when using an app rather than a mobile website, when researching properties on their smart phones.
The number of people using mobile apps to research properties has been steadily on the rise for years, to the point today that the overwhelming majority of people under the age of forty now do so. People are also using apps like Home Advisor, thumbtack and tackrabbit to find contractors to build their own homes.
Needless to say, this means that using a mobile app for your business will greatly increase your market, and also allow more buyers and sellers to connect with you. This doesn't mean that you should avoid or ignore the web based market entirely, but it does mean that you should not ignore apps.
Mobile apps also give you the opportunity to make your listed homes and property much more beautiful and appealing looking. You can have floor plans, filtered house pictures, and captions ready to view and share over social channels.
Finally, if your clients use a mobile app it can simply make the decision making process for them much easier. If you have mortgage calculators built-in to the app, for instance, it can be very easy for potential buyers to determine whether they can afford to buy the home or property or not.
Other calculators you can have to further make the decision making process easier for your clients would include tax savings, rent, finance cost, and PITI calculators as well.
Mobile apps can help you as a real estate agent in so many ways, from improving customer experience to enhancing your brand's worth to making it easier for you to service your client and so on. You as the agent can also use a HomeAdvisor review to find important project leaders for things they want to upgrade on the listing. Going above and beyond sets you apart from your competition. If you don't have an app yet made for your real estate business, there's something you should do as quickly as possible: change that.
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