Top Questions for Mobile Content

Content is king.  It must be appropriate and engaging.  The first element of content value is the information type.  In traditional communications literature we think of marketing communication strategies.  This is no different in social media, although in some situations the depth of information is restricted.

Google / A Smarter Planet

A great mobile content strategy focuses on the translation of the social dynamic and momentum into the business objective in a manner that facilitates collaborative storytelling. The way we use Facebook is significantly different than how we use Twitter or any other ‘X’ platform that comes out next.

Having the right social media initiatives in place will not only help your organization financially, it will affect areas such as customer engagement, retention, sales, marketing and create other beneficial opportunities.

Volume can be how many times to post or the depth of the content. Volume is dependent on the media you are using.  A tweet, for instance, has a very short life and restricted character content.  A blog or a Facebook post has a longer shelf life and depth potential.  You need to know your media to understand the volume and depth of the content.  

It’s not a one size fits all approach to mobile, tailor your content for the specific media. Make the most of the features present on social media platforms to help present your content.  The flow of a post and the writing style is also important, try and evoke emotion in what you are writing.  

Transport the consumer into your world.  Transportation may be why consumer to consumer posts are influential, their experience is personal and write about it as such, they transport others into their consumption experiences.  Where brand generated content appears more objective.  

Do You Understand Social Media Content Strategy?

Take this brief quiz below and see if you are able to answer Yes to all five questions:

1. Our audience is constantly changing and we look for  new ways to engage. (Y/N)

2. We understand our customers and that people like to talk about themselves.  (Y/N)

3. Rather than pushing content, we get more feedback if we ask a personal question.  (Y/N)

4. Each community is different, but we know the most popular content on our sites (Y/N)

5. We understand the key is to analytics and tracking.  (Y/N)

How is your audience is reacting and adapting to social media content strategy? If you answered yes to the above questions, this is an indicator of having knowledge in your organization’s content strategy. Mostly no should indicate there are some areas that you may need to further learn, educate or improve. Never stop experimenting!

We use content strategy to create circular momentum across many platforms when integrating the social media campaign, providing multiple channels for users to talk with us, we let customers choose the channel that they are most comfortable with; and by doing that we increase the likelihood that they'll connect with the brand in any number of ways.  Building genuine online relationships that are also good for the bottom line is not so easy. There is a lot of trial and error.

Monetizing mobile applications is difficult however it is not impossible. Like many companies, your mobile content efforts have started small and grew organically. To capitalize on those efforts to generate sales and revenues you need to have a team of people dedicated to your social media presence. You also will need a deep understanding of your audience, a creative vision, and a way to measure results in order to execute a successful content strategy.