Nav

Android Tablets and Mobile Strategy

By Staff Reporter | Apr 23, 2014 11:37 AM EDT

Price checking has become even more interesting today through mobile devices in which customers can immediately scan and receive data to compare items. Receiving notification are great ways to further engage the customer. With that they can learn how to develop the appropriate content, marketing or promotional and services to the consumer.

According to International Data Corporation (IDC), worldwide tablet shipments were expected to reach 221 million units last year. In 2014, shipment growth is projected to slow to 22 percent on-year to a total of 271 million units. And by 2017, annual market growth will slow to single-digit percentages, IDC reports stated.

Even integrating mobile digital signage can be a convenient option for such lists. A secure web interface allows the user privacy to manage and update content. Several customized frames could include an organization's consistent messages for branding which can be strategically positioned in different areas of the institution. Digital is a refined way to complete in-store shopping experience. Using these areas in an innovative way can drive sales and build customer loyalty. Digital such as an Android digital signage app can also connect to different generations for retail in store.

When Sears rolled out its tablets and mobile strategy in 2012 it was impressive. The way the company has developed its social relationships and digital efforts is one which organizations can model after. There social shopping program goes beyond a typical loyalty campaign. Understanding the consumer mindset of how tablets are being used today is crucial for the organizations.

Most organizations today are yet struggling to deal with vast amounts of data information. Determining the right channel and digital marketing "experience" mix to communicate for your organization is needed. Maps and tracking technology reflects how online retail is moving forward in the future.

Latest Stories