Jun 27, 2017 | Updated: 04:24 PM EDT

Apple now Integrates ‘Apple Pay’ into iMessage, Major Threat to Other Payment Services

Jun 06, 2017 07:37 PM EDT

WATCH RELATED VIDEO
Apple Integrates Apple Pay Directly into iMessage
(Photo : Justin Sullivan / Getty images) Apple's SVP of Software Engineering, Craig Federighi speaks during the opening keynote address the 2017 Apple Worldwide Developer Conference (WWDC) in San Jose, California.

Apple yesterday inaugurated their annual developer conference, the WWDC at the San Jose Convention Centre. Apple Pay, the native payment portal developed by Apple is now integrated into the iMessage, the most popular messaging application that's used by many. The keynote also included a demonstration on how the process works with the help of artificial intelligence and machine learning.

Like Us on Facebook

As can be seen in the image, the message thread in the conversation displays a pending payment of $28 which Apple Pay instantly recognizes the price to be transferred to the user. Without the need to open Apple Pay as an application, the user can directly transact within the messaging app itself and then authenticate the transaction for completion. As per reports from VentureBeat, Apple Pay will now compete with other services like Venmo by PayPal and Square.

The new change that will be part of the iOS 11, Apple Pay will actively support person to person payments helping users in sending money without any hassles. With the help of machine learning technology, the service automatically detects the pending amount that needs to be paid and will then include a dedicated Apple Pay button on the keypad. The Verge also reports that Apple Cash card, Apple's new payment digital debit card will receive all payments through iMessage and will let users transact in physical stores as well as online websites.

Apple Digital Debit Card will also let users transfer funds to their respective bank accounts. At the moment, Apple has restricted usage of Apple Pay to iMessage on iOS 11 and there's no precise information whether the same will be extended to their other applications. While there are competitors striving for domination, Apple quickly brought in a new method to let users transact safely and securely with the help of their own servers since the company primarily makes sure privacy and security remain uncompromised.