Nov 12, 2013 04:28 PM EST
Android consumers are increasingly making retail purchases with mobile devices. According to Forrester Research, “In North America (US/Canada), 60% of online consumers will own a tablet by 2017, making it a majority device.” With the growth of use in the small screens: PCs, smartphones, and tablets the consumers are now seeking the "work life" balance and productivity features from these devices. When offering mobile apps, customers would most likely look for value-seeking offers and organizations that can cater well in digital rewards offers like these will succeed. The user experience is a critical element for the retail site. Multivariate techniques and tools can be used to better improve the mobile retail landscape by test and learn analysis elements.
Black Friday Android mobile apps with retailers are also quite clever than ever before for driving sales. Consumers have opportunities to be rewarded with various perks offered while at the same time being offered a different way to purchase outside of the traditional model. Flexible and convenient solutions allow the user to get the best out of user centric mobile apps. Android apps are designed to enhance user experience, engage customers, and build brands.
Google’s Android OS, products and services are also at the forefront. Google hardware is certainly impressive with its popular devices such as Nexus Android devices. The company integrates kiosks, think big strategies and is looking towards growth opportunities this holiday season onto 2014. Samsung also has been leveraging its retail concepts to strengthen its Android mobile brand experiences through its many product lines such as its tablets.
For consumers, a company such as Google is using exciting augmented reality enhanced displays, social media integration, Google Earth, location-based technologies and popular Android apps such as those found at Google Play. Google has also been on top of the future of technology with its Robotics, Google Now functionalities.
For the first time Amazon branded an Android version for Fire OS. The new Fire OS 3.0 “Mojito” is a next generation software powering Kindle Fire tablets. Fire OS 3.0 is compatible with Android. The tablets feature a content-first user interface and cloud services Whispersync, 1-Tap Archive and Cloud Collections. Amazon offers consumers use of productivity apps at an enterprise support level with data encryption.
Amazon Fire OS for Android
Retailers have a great advantage this year to develop analytics culture for the organization with gift card platforms, integration of omni channel attributions. Today there are a variety of new retail technologies which will better manage big data growth. Android organizations can save more time to focus on innovation, strategy and other growth areas. Understanding customer behavior is vital. It helps the retailers to come up with innovations.
Mobile retailer's such as Target’s already loyal customers welcome mobile social loyalty. Companies like Gap, H&M and Sephora are using Wrapp mobile Android app which integrates through Facebook. Customers can purchase gift cards via smartphones and Wrapp gives away free gift cards. New trends in omni-channel, merchandising, technology strategies and retail analytics, as well its technology enablers; ecosystem of four pillars of multi-platform big data, cloud, social, and mobile will accelerate transformation shifting to strategic execution of retailing priorities.
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